What is your origin story? Why do you do what you do?
Let's start at the very beginning...always a great place to start!
Growing up as the daughter and granddaughter of entrepreneurs really allowed me to see business from a different perspective.
My grandpa retired from Ford and started a business in finishing carpentry. My dad came home from Vietnam to apprentice with my uncle, and then was able to launch his own business.
Both of them had to compete against big businesses to make a place for themselves in their industries with handshakes and hard work. These big businesses had the luxury of employing marketing teams to develop branding to create Know-Like-Trust that the small entrepreneur could not afford.
How could the small entrepreneur hope to compete?!
This is why I am so passionate about giving small businesses a fighting chance by telling their stories, and creating image branding that will attract the right people.